Online Reputation Management

For a business, the benefits of being able to listen in on people’s thoughts are infinite. And an Online Reputation Management System does exactly that, it gives you access to what people are saying about your brand, or your competitor, all across the internet. Studies show that 9 out of 10 customers read reviews. 70% of customers wouldn't even consider buying a product if the business is censoring reviews. All it takes is one negative custom review and your brand value could be seriously hit.

An Online Reputation Management System helps you to monitor  your brand's social media channels for any customer feedback and direct mentions of your brand or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities/issues. ORM plays a pivotal role in improving service design, crisis and reputation management for businesses that have significant social media presence. For example, it may help an agency to tap into a negative sentiment arising out of a promotional video for a new ad campaign and respond accordingly. In case a certain topic is repeated over a defined period, say a 300% increase in conversations in an hour, red flags should be raised and the concerned department should be notified. The need of the hour is the institutionalization of responses rather than an individual responding to sporadic events based on his judgement, to use ORM as an active tool for crisis management.

Did you know that 30% of tweets don’t mention the company’s twitter handle? Imagine the valuable customer insight you are losing out on because you are only focussing on direct brand mentions. Leniko’s ORM solutions cut through the noise with a unique take on social listening by going beyond insights generated merely by the usage of the brand in a social media conversation. We keep track of conversations that can help you respond effectively, based on relevant key phrases. Be on top of reactions being generated by brands by monitoring millions of websites plus all major social media sites, daily, repeatedly. Leniko provides you with a whole range of data analytic tools that can extract invaluable insights on  the growth and reach of mentions over time, how the brand compares with competitors, the sentiment of the mentions, words used alongside the keywords (e.g., brand name), and social media influencers in a given industry.  AT Leniko, we are committed to safeguarding your online reputation and helping you build better relationships with your customers.